A smart cup of Joe!


My roommate recently jumped on board the Fair Trade coffee train. Since coffee is sort of like crack at our place, I am now drinking fair trade as well. She also took a trip to Costa Rica last month and learned exactly what real Fair Trade should be. Read all about her trip here.

Apparently, here in Canada we've got it all wrong. The coffee we find in our stores adorned with the Fair Trade stamp of approval, and twice the price of normal coffee, is in fact not very fair at all. Some Costa Rican coffee farmers only receive .39 cents for one pound of coffee. The same one pound of coffee in America will make approximately 50 cups and some places will charge you up to $5.00 a cup. In this scenario, the Costa Rican farmer gets .39 cents per pound, and the American company gets $250.00 for the same one pound of coffee! Crazy right?

So, while in Monteverde Franny met some Costa Rican farmers who got rid of the middle man and started the San Rafael Sustainable Coffee Initiative. Now you can have a real and direct relationship with the farmers who grow and harvest your coffee. You can be sure without a doubt, that the farmer and the community are receiving the majority of the profit when you buy directly from them! Makes sense to us!

To order your coffee online or to learn more about the San Rafael Sustainable Coffee Initiative click here.

Spread the word! Not only is the coffee delicious, but it comes with a cute personalized label from Franny's new friends in Costa Rica.

1 comments:

Unknown said...

Thanks so much for the blog post! It means a lot to us here at the San Rafael Sustainable Coffee Initiative! We are so very glad you are enjoying the coffee! We appreciate you spreading the word! Pura Vida! Ken lander

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